Strategy, content and digital design for an Australian construction company.
Demcon Group is an Australian construction company delivering commercial, industrial and mixed-use projects across New South Wales. The website was redesigned to create a more confident digital presence and communicate the company’s experience and approach to project delivery.
I strategically directed the project from initial positioning and site structure through to content, UX/UI and visual design. The new website organises complex information within a clear and consistent system, creating a more intuitive experience while strengthening Demcon’s overall brand presence.
I also developed the written content and visual direction, creating and rendering imagery and producing the homepage video. Together, these elements establish a cohesive brand experience that positions Demcon as an experienced, contemporary and credible construction partner.